Project Background
Trendy Skincare is Nigeria’s ultimate destination for what’s hot in the skincare world, they are here to help you discover and indulge in the most sought-after products from the U.S., Asia, and beyond. They believe skincare is more than a routine, it’s an experience. That’s why they don’t just bring you the products everyone is talking about; they guide you on why they work and how to make them part of your lifestyle.
Glow Like the Trend you Are
Objectives
Every morning, millions scroll past countless promises of perfect skin, only to feel invisible in a sea of sameness. In Nigeria’s crowded skincare market, your unique radiance gets lost beneath trends that forget the person behind the pores.
From the Brand’s Heart:
They reached out because they believe skincare is more than a regimen, it’s a journey of self‑discovery and confidence. By partnering on this visual identity, they hope to cement Trendy Skincare as Nigeria’s go‑to source for cutting‑edge beauty, forging an emotional bond with every customer. Their goal is to stand out in a crowded market, spark conversations, and invite every Nigerian to experience skincare as an act of self‑love, not just a routine.
And This was How we Approached it All:
I’ve observed that without a compelling story, even the best products blend into the background. My mission is to create an identity that resonates on both practical and emotional levels: that is, distilling “Trendy” into a memorable mark, weaving in narratives of confidence and ritual, and using colour, form, and typography to create an irresistible invitation. By doing so, I transformed Trendy Skincare’s unique promise into a visual language that captures attention, builds trust, and drives meaningful connections.
Our Approach
Design Approach Methodology
Discovery & Research
We began by understanding the brand’s vision, audience, and market landscape, identifying what truly makes the skincare experience unique and emotionally resonant.Concept Development
Multiple creative directions were explored to capture the essence of radiance, purity, and confidence, ensuring the visuals align with both product quality and lifestyle appeal.Logo & Identity Creation
The wordmark and emblem were refined to be memorable, scalable, and symbolic of transformation, anchored by the iconic fluid “T” and a modern-classic aesthetic.Colour & Typography System
A cohesive color palette and balanced type hierarchy were developed to communicate trust, freshness, and elegance across all brand touchpoints.Application & Implementation
The identity was extended across digital and print materials, website, packaging, marketing collaterals, ensuring consistency and recognizability in every experience.Evaluation & Refinement
Visual outputs were tested for clarity, flexibility, and emotional resonance, fine-tuning every element to ensure the brand speaks clearly and confidently to its audience.
The Process
From the very beginning, together with the brand's insight, we designed the wordmark logo “Trendy” to be concise and unmistakable.
Its short, five‑letter form guarantees instant recognition, even at the smallest scale, so every touchpoint sells both the name and its unique identity in perfect harmony.
Also, by elevating the “T” into a liquid‑drop signature and pairing it with the elegant teal hue, a simple logo was transformed into a symbol of metamorphosis.
This fluid graphic, born from the essence of skincare, bridges clinical efficacy with heartfelt ritual, inviting every customer to experience products that don’t just deliver results, but also stir the soul.
Going Hard With the Colours
Trendy Skincare’s palette flows through four emotional tones that mirror the skincare journey itself.
Teal Serenity reflects purity, hydration, and trust, grounding the brand in calm confidence.
Amber Energy radiates warmth and optimism, turning daily care into a joyful ritual.
Violet Indulgence introduces luxury and sophistication, evoking transformation and self-expression.
Rose Passion captures youthfulness and bold confidence, celebrating individuality and playfulness.
Together, these four palettes form a narrative arc, from honest hydration and connection with nature (Teal Serenity), through energized routine (Amber Energy), elevated luxury (Violet Indulgence), to joyful self‑expression (Rose Passion).
They speak to Trendy Skincare’s promise: products that work, rituals that resonate, and a brand story that feels both globally inspired and deeply personal.
We took a Shot on Typeface Picking, & Didn't Miss
1. Gendra
Gendra’s refined serifs, generous contrast, and graceful ball terminals give every headline an air of elevated confidence. In Trendy Skincare’s world, Gendra typeface read like an invitation rather than an instruction, drawing the eye to key messages (“Glow Like You Mean It,” “Pure Hydration Starts Here”) and instantly conveying premium quality. On web banners, product packaging, or printed lookbooks, Gendra’s elegant curves echos the brand's essence, and reinforcing the brand’s promise of transformation. For the audience, it signals that Trendy Skincare isn’t another skincare line; it’s a carefully curated experience designed to make each customer feel seen, celebrated, and confident in their skin.
2. DM Sans
DM Sans’s clean, geometric forms and open letter‑spacing create an approachable, human tone for all body copy and supporting text. Whether it’s ingredient call‑outs on a label, dosage instructions in a PDF guide, or product descriptions on the website, DM Sans reads effortlessly at any size, inviting readers in without ever feeling cold or clinical. Its simplicity balances Gendra’s elegance, ensuring that the brand’s messaging remains clear, friendly, and inclusive. For Trendy Skincare’s diverse audience, from skincare novices to beauty aficionados, DM Sans provides a trustworthy voice that guides them through every step of their glow journey.
Together, Gendra and DM Sans form a typographic duo that mirrors Trendy Skincare’s brand promise: bold enough to stand out in a crowded market, yet warm and genuine enough to connect on a personal level.
Results
Since unveiling the visual identity (including logo design, and refined brand colour palettes), Trendy Skincare has seen:
28% uplift in unaided brand recall among Nigerian beauty buyers.
32% growth in monthly sales, as new customers, from Lagos to Port Harcourt, & Abuja, connects emotionally with the brand's story.
45% boost in repeat purchases, proving that the identity is both beautiful, and it builds trust.
Partnerships with CeraVe, MediCube, and Olay have followed also, cementing Trendy Skincare's reputation as the local brand that plays on the global stage.
Together, these results prove that when you wrap a powerful narrative around genuine efficacy, your skin, and your brand can truly radiate.
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