Gloss Autos LLC
Brand Strategy, Brand Design, Social Media Page Setup, Visual Marketing Design, & Ad Video Creation
Project Background
Gloss Autos Limited requires a brand identity that accurately portrays its image as an authentic, sophisticated, customer-centric, and automobile detail-oriented organization.
Gloss Autos Limited are specialist in automobile/car detailing. Known for its technical innovation, Gloss Autos was launched as a way to make those innovations available to car owners. They are vast in the upgrade of vehicles, spraying, buffing, distribution of car paint materials, and general car body works.
Objectives
Reflect Confidence & Professionalism:
Design an identity that shows the strong work and care our engineers and technicians put into every detail, ensuring customer satisfaction.Adopt a Bold & Modern Approach:
Create a rigid yet contemporary and modernist look that fits the innovative nature of the automobile industry.Use a Distinctive Color Palette:
Draw inspiration from car elements, like bold reds and oranges seen in vehicle lights and customization, to create a vibrant and memorable visual language.Ensure Clarity in Brand Application:
Keep the design simple and focused so that key information and important messages stand out clearly.
Key Features Delivered
Bold Colour Palette:
Inspired by automotive elements, the use of striking reds and oranges reflects energy and innovation, much like vehicle lights and customized interiors.Modernist & Rigid Design:
A contemporary yet structured approach that mirrors the precision and expertise of the engineers and technicians.Clear & Focused Messaging:
An intentionally restrained design ensures that key information and brand statements stand out for immediate impact.Confidence & Professionalism:
The identity exudes a strong sense of trust, reflecting the high quality and reliability of Gloss Autos' work.Industry-Driven Research:
Developed through extensive research spanning decades, the design is deeply rooted in industry trends and best practices.
Our Approach
Our Design Approach Methodology
Research & Discovery:
We begin by understanding Gloss Autos, its mission, industry trends, and customer expectations. Extensive research, including decades of industry references, helps us grasp the brand’s core values and the competitive landscape.Concept Development:
With insights in hand, we develop a bold concept that mirrors the confidence and professionalism of Gloss Autos' engineers and technicians. The idea is to fuse a rigid, modernist style with contemporary elements that truly fit the automotive industry.Visual Elements & Colour Selection:
We craft a distinctive colour palette inspired by automotive cues, using bold reds and oranges reminiscent of vehicle lights and customized interiors, to inject energy and dynamism into the brand.Design Application:
Our design is intentionally restrained, ensuring that key messages and information stand out. We apply the identity across various mediums, creating a cohesive and versatile system that adapts to all touchpoints.Refinement & Implementation:
Finally, we test the design in real-world scenarios, gather feedback, and refine the visuals to ensure clarity and impact. The final implementation solidifies the brand identity across every customer interaction.
Results
In regards to the company's online presence and social media page activation, I crafted how its Facebook and Instagram pages would look, especially with its profile picture, cover pages, social media designs, and other assets.
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