Photography & AI | 2023
Task at Hand
Tasked with designing a visually captivating and cohesive logo and visual identity and web design for Pixelway®, a digital photography brand that utilizes AI to enhance images with stunning effects, catering to users' diverse preferences.
Redefined Approach
The goal is to create a futuristic, enhanced, creative, and AI-powered Visual identity that aligns with the core values and offerings of Pixelway®. The logo, colour palette, typography, catchphrases, and visuals alongside the website should effectively communicate the brand's ability to transform photos and capture the attention of target users.
Developing a logo and visual identity design that encapsulates the essence of Pixelway®, by carefully selecting a captivating logomark, designing a complementary colour palette, choosing appropriate typography, crafting engaging catchphrases, and curating visually appealing graphics, I created a consistent and enticing visual identity that reflects the brand's technological prowess, creativity, and ability to enhance photographs using AI. The resulting design should establish Pixelway® as a leading digital photography brand that offers users a wide range of stunning effects and enhancements for their images.
We Delivered
The successful StayZen brand identity design project resulted in a captivating representation of balance, calmness, and femininity. The carefully curated colour palettes effectively convey the Inner Chi Vibe and emotions while communicating the brand's key message to the target audience. This visually engaging identity establishes StayZen as a trusted and empowering brand, making a positive impact on women's well-being.