Education | 2023
Task at Hand
The challenge of creating a logo and visual identity that resonates with the brand's mission of making learning fun and accessible for young generations. The brand was also in need of a versatile and timeless logo that was attractive and recognizable to its target audience.
Redefined Approach
The goal of this project is to design a brand and logo that will accurately represent Flipbook as a fun and educational platform for Gen-Z, while also promoting its unique features of seamless access to educational books, book rentals, social connections, and collaborative book writing and publishing. The brand and logo should appeal to the target audience and create a lasting impression that reinforces the brand's mission and values.
As a solution, I had to craft a modern, minimalist, and playful logo that incorporates the concept of learning and collaboration and design a brand identity that conveys the fun and accessibility of Flipbook's services.
We Delivered
With this brand and logo, Flipbook stands out as a vibrant and trustworthy platform for young learners. It communicates the brand's commitment to making learning enjoyable and emphasizes the convenience of its services. The design captures the attention of the target audience, establishing a strong brand presence and fostering a deep connection with its users.
