Redefined Approach

Knowing the brand had to reflect the confidence in the work that the engineers and technicians undertake in guaranteeing the professionalism and satisfaction of their customers, and with a bold identity system idea, we aimed to capture the values of the brand using a rigid, and contemporary but modernist approach that fits the industry perfectly.

With plenty of research and reference materials spanning decades, and among various brands in the industry, the bold colour palette was inspired by the automobile industry - bold reds and oranges make up vehicles' lights, automobile customization, and interesting seat patterns. Brand application is intentionally restrained to allow key information and statements room to stand out.